When it comes to indie publishing, every article, interview, podcast, video, and conversation imparts the same piece of advice.

Start. A. Mailing. List.

Sigh.

Seeing as I’m neither a fan of business nor marketing, I have been putting this off. Of course, I figured I didn’t really have anything to offer people.

However, deciding to hone my short fiction skills means that my catalogue will be expanding more than if I continued to focus solely on novels (two of which still require a hundred hours of editing).

Still, I won’t send out a lot of emails. I’ve subscribed to many email lists, and I’ve unsubscribed from even more. (Wait, that doesn’t make sense.) The point is, I know how annoying they can be when done wrong, and I don’t want to bother anyone.

As things currently stand, I plan to only send an email when:

  1. A new story/book comes out
  2. There are Advance Reader Copies available
  3. I have a free book promotion

If you would like to join Russell Cordner Readers, please use this form to register.

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